Analytics is often crucial for a business. This includes web anaytics, app analytics and everything in between.
However, for a simple blog like this one, there is no need for advanced analytics. These are the features that would be nice to have. Note that these are restricted to page analytics.
- How many hits has my blog received, page-wise
- What was the source of the hits
Specifically, what I don’t need is user analytics. This means things like
- Tracking new versus returning users
- Tracking a user’s flow through my blog (they landed on this page and then went to this other page and finally exited from this page)
For now I have installed Counter. Counter is a privacy friendly web analytics service and it is open source. It is also very simple and has very few features, not more than what I need.
Depending on how often I update this blog, I might even consider removing analytics altogether.
Next up: My comments system (I need to evaluate whether I need this disqus commenting system at all)
Even for businesses, there are privacy-friendly alternatives to traditional analytics engines. I want to end this post by advocating against analytics engine that invade your users’ privacy. We can do better and our users deserve better.